Professor Dato’ Dr. Hj. Mohamad Farouk Bin Abdullah, DSAP, JMN, MBBS (Malaya); FRCOG (London); CRM (Malaysia)
Consultant OBGYN and Reproductive Medicine Specialist, Vice Chancellor
Perdana University

Welcome Message from Vice Chancellor

It is my honour and privilege to welcome all delegates to our Perdana International Conference 2021 with the theme “Where the Past and the Future is Present”, held in conjunction with the 10th Anniversary of the University.

The University is well on its way to more exciting ventures in terms of offering cutting edge programs and premium learning and research experiences. In that sense, this is a timely event. This Conference will address fundamental issues in the practical application of the Behavioral, Business, Medical and Data Sciences, which anyone invested in the future progress of these disciplines should not miss.

We look forward to an excellent meeting with Scholars from countries around the world, sharing new and exciting academic/intellectual discourse, and we thank you for making this a truly international Conference in every sense of the word.

I record my deepest gratitude to the Organizing Committee and All who have contributed in making this Conference a success.

Dr. Sangeeta Kaur Singh

Sangeeta Kaur, PhD (Monash, Malaysia); MSc(USM, Malaysia)
Senior Lecturer, Epidemiology and Public Health Medicine
Perdana University-Royal College of Surgeons in Ireland School of Medicine

Welcome Message from Conference Chair

Welcome to Perdana International Conference 2021. We are excited to welcome you to our new city campus, and we are pleased you can join us in this auspicious event held in conjunction with our 10 Anniversary.

The year 2020 and 2021 have brought about so many changes to our daily norms, wellbeing and quality of life, reminding us how our ecology is an essential part of us. I believe the conference’s theme reflects our motto, “Where the past and the future is present”, is best-suited and provides an opportunity to address critical issues we can learn from past and current experience to improve our future. Therefore, I am looking forward to welcoming the academicians, researchers, students, and crucial partners from various fields to present their essential work, reflecting learnings aligned with the conference tracks.

The four conference tracks are business, behavioural, data, and health science; all are relevant and responsive to our community’s growing needs. Every strategy of success should be focused on the elimination of risks and innovative opportunities. During this conference, we will have to focus on intellectual efforts on how to combine measures towards a new sense of appreciation for when we do get back to normalcy again.

I wish for inspiring and successful ideas. See you at this conference.

Conference Sponsors

Logo MS_B

Where the Past and the Future is Present

This conference will be held virtually. PU-PIC aims to bring together academia, researchers, scholars, and science students to exchange information and share experiences and research results about all aspects of specialised and interdisciplinary fields. This event provides an opportunity for all to network, share ideas, and present their research to a worldwide community. Discussion on the latest innovations, trends and practical concerns, and challenges in these fields are also encouraged.

Call for Submissions

Abstract submisson deadline: 31 August 2021
21 September 2021
15 October 2021

CPD Points

CPD points available!

20 CPD points from MMA and 15 MyCPD from Allied Healthcare Workers.

Research Day

An annual event to showcase the scholarly output from the research activities


PIC Committees Members

Conference Tracks

With the ongoing pressure of the pandemic, many people are experiencing the effects of the aftermath. Understanding the long-term symptoms of the coronavirus, it is clear that the virus will continue to impact our health in the future. Even when the risk of the pandemic may improve after achieving herd immunity but there is a high degree of uncertainty surrounding the duration of the crisis, especially with the possibility of recurring waves of the virus. In this track, we will primarily focus on advocacy, policy, accessibility for both communicable and non-communicable diseases and its impact on communities, health promotion and diseases prevention, the impact on health determinants, health risk and challenges of the aftermath.

Data science not only requires the scientific theory and application towards making sense of the data/information, but also the peripheral technology and innovation that help data science practitioners process the data/information. This track will focus on research technology and innovation, which could help data science practitioners accelerate data extraction, transformation, analyses, and visualization/interpretation in the areas of healthcare, genomics and proteomics, e-commerce, media and so forth.

The Intelligence Revolution of Business Sustainability comes with this monumental new cadre that is defining the new canons of business that is directorial through intelligent products, services and work processes. The Intelligence Revolution exemplifies how new technologies are impacting customer experience, product and service design and work efficiency which leads to shaping an increasing range of sectors to a new revolution maintaining the business The Intelligence Revolution of Business Sustainability comes with this monumental new cadre that defines the new canons of business that is directorial through intelligent products, services and work processes. The Intelligence Revolution exemplifies how new technologies impact customer experience, product and service design and work efficiency, which leads to shaping an increasing range of sectors to a new revolution maintaining business sustainability.

Human behaviour is at the heart of understanding pressing societal issues (e.g., inequality and intergroup conflict). Behavioural sciences encompass teachings from multidisciplinary perspectives that includes, but not limited to, psychology, sociology, social policy, and anthropology. This track will focus on research relating to the most pressing concerns to behavioural and social scientists today, for example: physical and mental health stressors, risk-seeking behaviours, inequality, and social policy. There is also scope to focus on behaviour change interventions relevant to health promotion behaviour, and the feasibility of behaviour change interventions as applied to the coronavirus pandemic.

Conference Passes

  • Certificate of Participation
  • Access to all tracks
  • *A proof is required
  • Certificate of Participation
  • Access to all tracks
  • Certificate of Participation
  • Access to all tracks

Plenary Speakers

Dr. Vaikunthan Rajaratnam

Senior Consultant in Hand and Reconstructive Microsurgery Service , Department of Orthopedic Surgery, Khoo Teck Puat Hospital, Singapore

Be a Conference Sponsor

Showcase your achievements/products/ideas by being a part of an extraordinary research and science innovative team with an opportunity to gain exposure to over 200 attendees via our VIRTUAL platform during this two-day conference.  When you sign up as an exhibitor or sponsor of PU-PIC 2021, you will be able to make connections with scientists, managers, and professionals in industry-related organisations and graduate students from more than ten other countries around the world.

Alternatively, you may contribute to PIC 2021 by

  • donating,
  • advertising with us,
  • becoming a partner,
  • registering for other Perdana University programmes,
  • recommending us to a friend or anybody you know,
  • linking to us from your website, or
  • becoming a follower on our social media channels.

For more information, please contact us.

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