Perdana University honoured with BrandLaureate CSR Award
Perdana University is proud to be the recipient for The BrandLaureate Brand Leadership Award 2018 for Corporate Social Responsibility (CSR). According to the BrandLaureate, the award honours “corporations, NGOs, societies, institutions, individuals that go out of their way to give back to the world in ways they see fit and deem necessary”. Other recipients include Institut Jantung Negara (National Heart Institute), Public Bank Berhad, and The Miss Universe Malaysia Organization. To be given the same honour as these inspiring institutions was indeed an amazing privilege.
Perdana University has been investing for the community through the availability of partial scholarships to deserving students ranging from RM10-15m annually, provided generously by the holding company AMC Sdn Bhd. This Public Private Partnership initiative has resulted in significant savings in the cost of education, whereby it is only a third of the cost for a similar degree in Dublin. This allows for more students to be trained locally, keeping the best talents within the shores of Malaysia. Another contribution to the community is via the MMA Foundation, whereby Perdana University had donated RM500,000 to support the activities of the fund benefitting the target communities.
Perdana University students have been very active in community work. Early in January 2018, they co-organised a Health and Cancer Screening Camp in Bentong working alongside clinicians, government officials, and health advocates from the Bentong District Health Office, MMA Foundation and MAKNA to provide access to medical check-ups, medicines, and referrals to specialists. More than 600 residents were given a free health screening.
In addition, Perdana University held health awareness campaigns in response to the rising prevalence of mental health issues among the youths. Light of Love Run combined mental health education with a fun run to appeal to the youths – who are now highly at risk for mental health issues. The Guard Your Heart in Shape provided healthcare education and included a blood donation drive to educate the public on non-communicable diseases.
Further, students also organised Teddy Bear Hospital with coaching from the IMAM Children and Teens Super Team (IMACATS) to reduce white coat syndrome among children. They also partnered with Street Feeders to distribute food to the homeless and lend an ear to listen to their stories, thereby encouraging the underprivileged to get back on their feet and re-integrate into the society.
The spirit of giving is even stronger when it is for one of our own. A PhD student who is affected by Spinal Muscular Atrophy, a genetic disease causing the degeneration of one’s muscles, took the initiative to establish SMA Malaysia as a patient advocacy and support group. At the launch, Perdana University received a pledge of RM50,000 to fund the research towards finding a cure for the disease.
Perdana University is proud to provide a platform for our students and staff to become global citizens, sensitive to the needs of the community and quick to respond towards a common goal. Our academic programmes instil the values of social responsibility. We aim to produce doctors and therapists for whom the answer to “What matters to you?” is as important as, “What’s the matter with you?”