Wisma Chase Perdana,
Kuala Lumpur
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Bachelor of Business (Honours)

Dr. Asnidar Hanim bt Yusuf

Programme Coordinator

 

 

 

 

 

“Welcome to Perdana University School of Business. Our aim to encourage our graduates to become successful entrepreneurs who are able to face the challenges of a dynamic environment. Here in the School of Business we offer an environment where our relationship with students is more towards developing their potential through direct involvement in their study progress. This way, not only will students gain more knowledge, but they will also be able to practice and pursue their ideas in a real business environment when they graduate later.

In order to ensure that we achieve that aim, our curriculum is constantly evolving together with the changing demands, especially when learning platforms all over the world have changed accordingly with technology advancement. Here in Perdana University School of Business, we promote an exciting class environment where we also connect students with industry experts for the students to gain knowledge and experience from. We definitely look forward to welcoming the students on board so that we can share this knowledge-sharing journey together.”


The Bachelor of Business (Honours) is a first degree programme which emphasises on the importance of management and business education, research and service excellence alongside other programmes offered by Perdana University. The programme is developed to complement and elevate the university’s long-standing achievement in health and medical sciences and making it a premier hub for education in the global arena.

This programme is developed in alignment to the mission of the University in providing opportunities for well-trained professionals to acquire and create knowledge, think critically and achieve their full intellectual potential in serving humanity in accordance with the highest professional and ethical standards.

  1. The programme offers 5 in-demand specialisations: General Management, Human Resource Management, Data Science Management, International Marketing and Healthcare Management.
  2. This programme aims to develop entrepreneurship quality in students.
  3. This programme offers competitive modules that are highly relevant with affordable tuition fee.
  4. Students have the opportunity to enrol in the Perdana University Accelerator Incubator Programme as part of the final year project.
  5. Data Science Management and Healthcare Management specialisations are incorporated into the programme as emerging areas well-suited to the digital transformation and the critical demand in professional healthcare management.

Year 1

  • Business Mathematics 
  • Malaysian Business Environment 
  • English 
  • Information Communication Technology Application
  • Principles of Management
  • Principles of  Marketing
  • Public Speaking and Presentation Skills
  • Principles of Finance
  • Ko-Kurikulum
  • Financial Accounting
  • Microeconomics for Business Decisions
  • Principles of Human Resource Management
  • Management Information System
  • Organisational Behaviour
  • Tamadun Islam dan Tamadun Asia (Malaysian students) 
  • Bahasa Melayu Komunikasi 1 (International students)

 

Year 2

  • Business Research Methods
  • Business Communication Skills
  • Macroeconomics in the Global Economy
  • Entrepreneurship
  • Business Law
  • Operations Management
  • Business Ethics and Corporate Social Responsibility
  • Hubungan Etnik
  • Managerial Accounting
  • Creativity and Innovation Entrepreneurship
  • Financial Management
  • Strategic Management
  • Skills for Success

 

Year 3

  • Business Plan and Entrepreneurship 
  • Performance Management
  • Employee Recruitment and Selection
  • Compensation Management
  • Training and Development Management
  • Labour and Industrial Relation Law
  • Occupational Safety and Health Policies, Issues and Challenges
  • Psychology at the Workplace
  • Business Statistics
  • Project Management
  • Final Year Project 1
  • Final Year Project 2
  • Industrial Training

General Management

  • Quality Management 
  • Performance Management
  • Employee Recruitment and Selection 
  • Psychology at the Workplace
  • Marketing Management
  • Services Marketing 
  • Strategic Marketing Planning
  • Business Plan and Entrepreneurship 

 

Human Resource Management

  • Business Plan and Entrepreneurship 
  • Performance Management
  • Employee Recruitment and Selection
  • Compensation Management
  • Training and Development Management
  • Labour and Industrial Relation Law
  • Occupational Safety and Health Policies, Issues and Challenges
  • Psychology at the Workplace

 

Data Science Management

  • Big Data 
  • Business Intelligence and Entrepreneurship 
  • Visualisation on Data and Communicating Results
  • Performance Management
  • E-Marketing 
  • E-Commerce
  • Psychology at the Workplace
  • Business Plan and Entrepreneurship 

 

Healthcare Management

  • Health Care Services Management
  • Health Care Services Marketing 
  • Medical Tourism Management
  • Health Care Services Planning and Development 
  • Health Care Services Research 
  • Occupational Safety and Health Policies, Issues and Challenges
  • Psychology at the Workplace
  • Business Plan and Entrepreneurship 

International Marketing

  • International Marketing
  • Services Marketing
  • Integrated Marketing Communication
  • Marketing Research 
  • E-Marketing
  • Selling and Sales Management 
  • Psychology at the Workplace
  • Business Plan and Entrepreneurship 


Academic Team

Meet our dedicated team of educators

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Contact Us

Admission Counsellors are ready to assist you

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Recognition & Accreditation:
This programme is accredited by the Malaysian Qualifications Agency (MQA).

Course Approval Number:

JPT/BPP (N/345/6/1146) (MQA/PA14589) 05/28

Award Title:
Bachelor of Business (Honours)

Duration:

Full Time: 3 years

Full Time: 6 years

Intake:
April, July & October

Commencement:
July 2021

A pass in Sijil Tinggi Persekolahan Malaysia (STPM) with a minimum grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification ; OR

A pass in Sijil Tinggi Agama Malaysia (STAM) with grade of Jayyid, and a pass in Mathematics and English at SPM level ; OR

A pass in any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR

A pass in Matriculation/Foundation qualification with CGPA of 2.00 out of 4.00, or any equivalent qualification.

 

APEL entry requirement:

 – Students with minimum age of 21 years old and above

 – Any related work experience.

 

Note: 

The requirement to pass Mathematics and English subjects at SPM level for candidates in category (i) and (ii) can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

 

English Requirement

International students are required to achieve a minimum score of 5.5 for International English Language Testing Systems (IELTS) OR its equivalent.

Malaysian Students
RM45,000

International Students
RM48,000

NOTE: The above tuition fee does not include miscellaneous charges. Kindly contact the University for more details.

Malaysia’s PREMIER University
//
Ms. Mellyssa
Marketing Team
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Ms. Hemala
Marketing Team
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