Overview

The Bachelor of Business (Honours) is a first-degree program that emphasizes the importance of management and business education, research, and service excellence alongside other programs offered by Perdana University. The program is developed to complement and elevate the University’s longstanding achievement in health and medical sciences and making it a premier hub for education in the global arena.

Intakes

April, July and October

Course Location​

Perdana University, Kuala Lumpur​

Approval Code​​

JPT/BPP (N/345/6/1146) (MQA/PA14589) 05/28

Course Duration

Full Time: 3 years Part Time: 6 years

Course Mode

Fulltime

Accreditation Code

The Bachelor of Business (Honours) is a first-degree program that emphasizes the importance of management and business education, research, and service excellence alongside other programs offered by Perdana University. The program is developed to complement and elevate the University’s longstanding achievement in health and medical sciences and making it a premier hub for education in the global arena.

This program is developed in alignment with the mission of the University in providing opportunities for well-trained professionals to acquire and create knowledge, think critically, and achieve their full intellectual potential in serving humanity following the highest professional and ethical standards.

A pass in Sijil Tinggi Persekolahan Malaysia (STPM) with a minimum grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualification; OR

A pass in Sijil Tinggi Agama Malaysia (STAM) with grade of Jayyid, and a pass in Mathematics and English at SPM level; OR

A pass in any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR

A pass in Matriculation/Foundation qualification with CGPA of 2.00 out of 4.00, or any equivalent qualification.

APEL entry requirement:

 – Students with minimum age of 21 years old and above

 – Any related work experience.

Note:

The requirement to pass Mathematics and English subjects at SPM level for candidates in category (i) and (ii) can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

English Requirement

International students are required to achieve a minimum score of 5.5 for International English Language Testing Systems (IELTS) OR its equivalent.

Year 1

  • Business Mathematics
  • Malaysian Business Environment
  • English
  • Information Communication Technology Application
  • Principles of Management
  • Principles of Marketing
  • Public Speaking and Presentation Skills
  • Principles of Finance
  • Ko-Kurikulum
  • Financial Accounting
  • Microeconomics for Business Decisions
  • Principles of Human Resource Management
  • Management Information System
  • Organisational Behaviour
  • Tamadun Islam dan Tamadun Asia (Malaysian students)
  • Bahasa Melayu Komunikasi 1 (International students)

Year 2

  • Business Research Methods
  • Business Communication Skills
  • Macroeconomics in the Global Economy
  • Entrepreneurship
  • Business Law
  • Operations Management
  • Business Ethics and Corporate Social Responsibility
  • Hubungan Etnik
  • Managerial Accounting
  • Creativity and Innovation Entrepreneurship
  • Financial Management
  • Strategic Management
  • Skills for Success

Year 3

  • Business Plan and Entrepreneurship
  • Performance Management
  • Employee Recruitment and Selection
  • Compensation Management
  • Training and Development Management
  • Labour and Industrial Relation Law
  • Occupational Safety and Health Policies, Issues and Challenges
  • Psychology at the Workplace
  • Business Statistics
  • Project Management
  • Final Year Project 1
  • Final Year Project 2
  • Industrial Training
  •  

Specialisation Modules;

General Management

  • Quality Management
  • Performance Management
  • Employee Recruitment and Selection
  • Psychology at the Workplace
  • Marketing Management
  • Services Marketing
  • Strategic Marketing Planning
  • Business Plan and Entrepreneurship

Human Resource Management

  • Business Plan and Entrepreneurship
  • Performance Management
  • Employee Recruitment and Selection
  • Compensation Management
  • Training and Development Management
  • Labour and Industrial Relation Law
  • Occupational Safety and Health Policies, Issues and Challenges
  • Psychology at the Workplace

Data Science Management

  • Big Data
  • Business Intelligence and Entrepreneurship
  • Visualisation on Data and Communicating Results
  • Performance Management
  • E-Marketing
  • E-Commerce
  • Psychology at the Workplace
  • Business Plan and Entrepreneurship

Healthcare Management

  • Health Care Services Management
  • Health Care Services Marketing
  • Medical Tourism Management
  • Health Care Services Planning and Development
  • Health Care Services Research
  • Occupational Safety and Health Policies, Issues and Challenges
  • Psychology at the Workplace
  • Business Plan and Entrepreneurship
  • International Marketing

International Marketing

  • Services Marketing
  • Integrated Marketing Communication
  • Marketing Research
  • E-Marketing
  • Selling and Sales Management
  • Psychology at the Workplace
  • Business Plan and Entrepreneurship

Recognition & Accreditation:

This programme is accredited by the Chartered Management Institute (CMI).

  1. The program offers five in-demand specializations: General Management, Human Resource Management, Data Science Management, International Marketing, and Healthcare Management.
  2. This program aims to develop entrepreneurship quality in students.
  3. This program offers competitive modules that are highly relevant with affordable tuition fees.
  4. Students have the opportunity to enroll in the Perdana University Accelerator Incubator Programme as part of the final year project.

Data Science Management and Healthcare Management specializations are incorporated into the program as emerging areas well-suited to the digital transformation and the critical demand in professional healthcare management.

This site is registered on wpml.org as a development site.