Perdana University's Bachelor of Business (Hons) program is a dynamic and comprehensive
undergraduate curriculum designed to instil a solid foundation in business principles and
nurture the skills required for success in the contemporary business landscape shaping the
future business leaders.
Key Program Features: Holistic Business Education: The program offers a well-rounded education covering key aspects of business, including finance, marketing, management, and entrepreneurship. This holistic approach ensures that graduates are equipped with a broad understanding of the diverse facets of the business world.
Industry-Relevant Curriculum: The curriculum is crafted to align with industry needs and emerging trends. Students engage with real-world case studies, practical projects, and industry simulations, gaining insights into the application of business theories in dynamic business environments.
Entrepreneurial Focus: Entrepreneurship is woven into the fabric of the program. Whether students aspire to start their own ventures or contribute to innovative projects within established organizations, the program instils an entrepreneurial mindset, fostering creativity and adaptability.
Cutting-Edge Faculty: The Bachelor of Business program benefits from a faculty of experienced academics and industry practitioners. This blend of theoretical knowledge and practical insights enriches the learning experience, providing students with a comprehensive understanding of contemporary business practices.
Personalized Development: Recognizing the individual strengths and interests of students, the program may offer opportunities for specialization or elective courses. This allows students to tailor their education to align with their career aspirations, whether in general management, human resources, healthcare management, data science management or international marketing.
March, July and November
Human Resource Management
Data Science Management
as part of the Final Year Project (FYP)